{"id":363,"date":"2014-08-24T20:35:47","date_gmt":"2014-08-25T00:35:47","guid":{"rendered":"http:\/\/carlaperrotta.com\/blog\/?p=363"},"modified":"2014-08-24T20:35:47","modified_gmt":"2014-08-25T00:35:47","slug":"defining-sustainable-leadership","status":"publish","type":"post","link":"https:\/\/carlaperrotta.com\/blog\/defining-sustainable-leadership\/","title":{"rendered":"Defining Sustainable Leadership"},"content":{"rendered":"<p><a href=\"http:\/\/carlaperrotta.com\/blog\/wp-content\/uploads\/2014\/08\/Candles-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-371\" src=\"http:\/\/carlaperrotta.com\/blog\/wp-content\/uploads\/2014\/08\/Candles-blog-1024x750.jpg\" alt=\"Candles-blog\" width=\"560\" height=\"410\" srcset=\"https:\/\/carlaperrotta.com\/blog\/wp-content\/uploads\/2014\/08\/Candles-blog-1024x750.jpg 1024w, https:\/\/carlaperrotta.com\/blog\/wp-content\/uploads\/2014\/08\/Candles-blog-300x219.jpg 300w, https:\/\/carlaperrotta.com\/blog\/wp-content\/uploads\/2014\/08\/Candles-blog.jpg 1680w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Sustainability, in and of itself, is a concept that has increased in acceptance and importance. The environment, Mother Earth, social responsibility and safety are words that come to mind when speaking of sustainability. Although it can mean different things to different people, the topic yields a certain level of emotion and the word continues to take shape beyond its initial meaning.<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Regardless of how you personally define sustainability, it&#8217;s value is being recognized by more and more people and companies. Studies show organizations that publicly share their commitment to sustainability demonstrate a higher level of loyalty among their client base than companies that do not.<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Search \u201csustainability\u201d and you&#8217;ll find a great deal of information on the topic. The same holds true for the word \u201cleadership\u201d. What&#8217;s interesting is that across the business spectrum, we&#8217;re seeing an increased amount of material devoted to uniting the two words and dissecting their meaning as a unified term: Sustainable Leadership.<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Any leader who wants to leave a legacy, leave an organization in better shape benefits greatly from embracing many concepts normally associated with the words, sustainable or sustainability.<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Unless you&#8217;re looking to make a quick splash, get in and cash out quickly, leaders generally look at a company as something that will be ongoing.<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">In today&#8217;s world, it&#8217;s understood that there&#8217;s not an endless supply of materials, clients or talent. Quite the opposite is true. Sustainable leadership helps us better deal with limited resources and adds to the likelihood of long-lasting success. It goes beyond short-term improvement and creates developments with long-term well-being, durability and lasting widespread improvement.<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #262626;\">One of my favorite quotes, by William James, sums up the concept well: \u201cAct as what you do matters, it does.\u201d Auden Schendler of \u201cGetting Green Done\u201d provides an even simpler definition. He defines sustainability as \u201cbeing in business forever\u201d.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #262626;\">It&#8217;s a holistic leadership approach, caring for the total company, <\/span>fostering efficiency, quality and savings. Like any trait a good leader passes on, sustainable leadership can spread throughout an organization. It supports collaboration, provides time and opportunity to network, promotes the ability to learn from and support each other.<\/span><\/span><\/p>\n<p><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">What a sustainable leader does:<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">A sustainable leader finds ways encourage a learning organization, reduces fear of failure, manages resources keeping the team refreshed while avoiding depletion. A sustainable leader makes investments, trains, develops, focuses on client\/talent retention and teaches how to assess and improve data.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Sustainable Leadership incorporates coaching, monitoring, and embraces a continuous investment to acquire the knowledge and skills to create and recreate value. The business and the prosperity of the bottom line is critical as are the potential costs and benefits.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\">Sustainable leadership means planning and preparing for succession. This cannot be an afterthought, but from the inception of a leader&#8217;s assignment.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Sustainable leaders empower, create lasting value, either by their action or non-action. They are constantly looking to do something more efficiently and better. They&#8217;re engaged, passionate and they involve employees in the process.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Sustainable leadership fuels performance and promotes thinking for all versus just thinking for oneself. A mentor to a mentee philosophy is embraced and carried on transforming one generation to the next.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">In order for leaders to create a vision that helps to drive sustainable business they must tune into the needs of tomorrow&#8217;s clients.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">What I am NOT talking about with regard to the topic of Sustainable Leadership:<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">I am not talking about leadership within green industries.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">I am not talking about specific and separate leadership responsibilities for sustainable efforts within any given organization.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Sustainability is not about maintaining the status quo, it&#8217;s about progress and securing a better tomorrow.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">The benefits to your firm:<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Enhances relationships and reputation.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Saves money.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Differentiates your company from competitors.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Generates innovation.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Grows leaders, even if they ultimately end up working elsewhere.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Allows your company to nurture a cutting-edge mentality.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Affords ongoing engagement with clients, resulting in stronger bonds.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1c1c;\">Monitors progress allowing the company to continuously improve efficiency.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Builds teams.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Promotes sharing: many of our current employees will be training, managing, mentoring or even leading future employees.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Increases our opportunity to be the employer of choice, the vendor of choice.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Your current clients&#8217; employees will move onto other companies. Because those employees value your company they are more likely to utilize your products\/services at their next firm.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><b>Sustainable leaders last long after they&#8217;ve moved on:<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">When I think of sustainable leaders, people like Knute Rockne, the American football coach at the University of Notre Dame, comes to mind. He is regarded as one the greatest coaches in college football history. Leadership was one of his greatest attributes. He was ahead of their time with regard to sustainable leadership.<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">It&#8217;s no accident that after their college football careers, many of Rockne&#8217;s players went on to great achievements. They became respected judges and business leaders. There were a number that served in athletics, including Elmer Layden who ultimately became the NFL (National Football League) commissioner.<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Steps towards becoming a sustainable leader:<\/b><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\">Develop a knowledge exchange strategy that c<\/span>reates ways, formal or informal, to exchange information, ideas and expertise. <\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Foster independent learning.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1c1c;\">Sustain development of oneself.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1c1c;\">Promote ongoing improvement.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Find ways to build collaboration among your team. One idea that proved to be successful was \u201cSwap Jobs for a Day\u201d where team members sat in with other departments to better understand how that group supported the company.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Create partnerships among departments to promote open dialogue and improved decision-making. <\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Acknowledge and respect others&#8217; points of view.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Build dialogue skills and relationship management across all areas. One successful tactic I use is for the sales team to bring other department members, that normally do not interact with the field, out on sales calls. The result is increased harmony and collaboration. <\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Build a mentorship program to develop talent. <\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Hold yourself and others accountable for achieving lasting results.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Ensure you anchor your changes firmly into the corporate culture. This will solidify advancements rather than quickly forgotten.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #262626;\">Establish that those sharing your message are comfortable with driving the vision forward.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #262626;\">Be an interactive leader. <\/span><span style=\"color: #262626;\">An effective leader stays connected, knows the team and what motivates individuals. They ask questions and listen to what is being said.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #262626;\">Instruct: <\/span><span style=\"color: #262626;\">give precise direction and tell the individual what you want accomplished and produced. <\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #262626;\">Nurture: offer individuals and teams support and praise. Explain decisions, listen to concerns, provide perspective, and praise progress. Involve them in decision-making and show them how to do things.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #262626;\">Self-govern: use a self-governing style, turn over as much responsibility for decision-making and problem-solving as possible. This works particularly well with staff that is capable and willing to work on their own with little supervision and support.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1c1c;\">Communicate, communicate, communicate.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #262626;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">As a leader, your role is to share the vision, bring focus, create a unified team, inspire, and unleash potential.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Thank you for reading. Sharing is appreciated! <\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">What ideas of yours have worked to protect the long-term future of your company?<\/span><\/span><\/p>\n<p><span style=\"color: #262626;\"><span style=\"font-family: Arial, sans-serif;\"><i>Carla Perrotta is an operating leader who was raised through sales and business development. She has extensive experience in growing and expanding firms. Carla enjoys working with companies in growth mode, turnarounds and start-ups. With years in the staffing and service industries she has a keen focus on their greatest asset, people. She can be reached at: <a href=\"mailto:carla@carlaperrotta.com\">carla@carlaperrotta.com<\/a>. Twitter: @carlaperrotta_<\/i><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability, in and of itself, is a concept that has increased in acceptance and importance. The environment, Mother Earth, social responsibility and safety are words that come to mind when speaking of sustainability. Although it can mean different things to &hellip; <a class=\"more-link\" href=\"https:\/\/carlaperrotta.com\/blog\/defining-sustainable-leadership\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/posts\/363"}],"collection":[{"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":14,"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"predecessor-version":[{"id":378,"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/posts\/363\/revisions\/378"}],"wp:attachment":[{"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlaperrotta.com\/blog\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}